Tailored promotions may stack with existing Amazon-wide coupons or Deals of the Day at Amazon’s discretion. Externally, they can amplify the impact of promotions run through other channels like email, social, search ads, or influencers. Brands should coordinate messaging across channels to promote tailored deals.
If you’re reading this, then you probably have revenue and profitability targets in mind, but you either don’t have the resources or you’re not sure how to get there.