Amazon Scorecard

Free. No account access. Built by operators since 2014.

Your Amazon listings were built for shoppers. Half the buying now runs through machines that may not see you at all.

Answer 18 questions about your operation and get an honest score on where your growth and margin are constrained, plus the one lever to move first. 2 minutes. No call required.

18 questions. Instant score.
Your Score Preview Live
78 Out of 100
Margin Health82
Conversion Layer71
AACR Readiness34
Sample preview
AdverioGrowth Optimizers

The Amazon Growth & Margin Scorecard

Eighteen questions across your entire marketplace operation. About 2 minutes. One honest score, your stage on the growth ladder, and the single lever blocking the next stage.

Built by operators managing ~350k SKUs across Amazon, Walmart, and Target since 2014. This is the fast self-assessment. The verified deep-dive comes next, on your real listings.

190

Data points scanned per listing on the verified version.

350k

SKUs actively managed across Amazon, Walmart, and Target since 2014.

Growth stalls at the proposal stage, and the cause is rarely obvious.

The plateau is rarely a traffic problem. It's a stack of small, invisible leaks across listings, ads, pricing, inventory, and now the AI layer deciding which products get surfaced at all. Each one is survivable. Together they cap your growth and erode your margin while everything looks fine on the surface.

  • Revenue is up but net margin is flat or down, and no one can point to exactly where it went.
  • Your listings read well to people, but you've never checked whether Amazon's AI can sell them.
  • You're paying an agency or a freelancer, and the gap between what you pay and what you get keeps widening.

Everyone can tell you if AI can find you. Only we score whether it sells you.

Free Rufus and Cosmo checkers are everywhere now. They measure visibility, whether the machine can read your listing. Our AACR score (Agent Add-to-Cart Readiness) measures the harder question: when the AI recommends you, does the shopper add to cart? That's the conversion layer. It sits on 190 data points, and a strategist reviews every verified report before it reaches you.

Everyone Else

"Can AI read your listing?"

A visibility score. Commoditized and free. Tells you whether the machine sees you. Doesn't tell you whether it sells you.

Adverio AACR

"Will the AI's recommendation convert?"

A conversion score across 190 data points. Proprietary and deep. Reviewed by a strategist before you see it.

Three steps. We do the hard one before you ever talk to us.

Take the scorecard

18 questions across your whole operation: margin, conversion, ads, catalog, inventory, AI readiness, and who runs it. 2 minutes.

See your score and constraint

An instant number out of 100, a breakdown by dimension, and the single constraint holding your growth back, named.

Verify it against your real listings

Optional. Drop one ASIN and a strategist runs the 190-point AACR scan on your live data. The gap between your self-score and your real score is usually where the margin is.

Not a generic PDF. A scored read on your actual operation.

Instant

Your overall score

One number out of 100, benchmarked so you know if you're above or below where brands your size land.

Instant

Your primary constraint

The single lever, of five, holding your growth back. Marketing, sales, product, people, or profitability.

Instant

Dimension-by-dimension breakdown

All 18 areas scored, so you see exactly which are strong and which are quietly costing you.

Verified Upgrade

190-point AACR scan + 30-60-90 plan

Drop one ASIN. A strategist runs the scan on your live data and delivers a 30-60-90 day plan against the real numbers. Free. ~48 hours.

The Scorecard

Answer honestly. The score is only useful if the inputs are.

18 questions. Instant scored result. 2 minutes. Your score is yours whether or not we ever talk.

Free No account access Instant score

Your self-assessment is the starting line, not the finish.

The number you just got reflects how you see your operation. The verified version pulls 190 data points off your live listings, including your AACR add-to-cart readiness.

Proof/ Snapshots

Adverio - BeyBerk 1

+407% Profit Gains in 25 Months

Product Category: Home & Kitchen

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Adverio - Campus Colors Team Fan Apparel 2

Full-Catalog Acceleration in Just 6 Months

Product Category: Softlines > Clothing, Shoes, & Jewelry > Novelties

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Adverio - HemRid 1

+414% Profit Gains in 9 Months

Product Category: Health & Household > Health Care > Over-the-Counter Medication (OTC)


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Frequently Asked Questions

Yes. The self-assessment is free and instant. The verified report on your live listings is also free. It just takes about 48 hours because a strategist reviews it.
No. The verified scan runs on public listing data from a single ASIN or storefront URL. No passwords, no account access, ever.
Those score whether AI can read your listing. We score whether the AI's recommendation converts to an add-to-cart, across 190 data points, reviewed by a strategist. Visibility is table stakes. Conversion is the moat.
An instant score out of 100, your primary constraint, and a dimension breakdown. Optionally, a verified 190-point report on your live listings and a 30-60-90 plan.
The score is yours whether or not we ever talk. If the gap is big enough that a conversation makes sense, we'll offer one.
An operator group, not an agency, managing roughly 350k SKUs across Amazon, Walmart, and Target since 2014. We focus on profit, not just revenue. Fewer leaks. More margin.
The Move

See exactly where your growth is constrained. 2 minutes. No call.

18 questions. An instant scored read on your operation. The single lever holding your margin back. Yours to keep, even if we never talk.

Get My Score Now » Built by operators. Fewer leaks. More margin.