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Sell On Target Plus

Target Plus

Get Into Target Plus with Adverio

Target Plus is invite-only. No public portal, no application queue, no rejection email that explains anything. We have direct partner access through the entire process: eligibility screening, submission, and post-approval setup.

Screen My Brand for Target Plus No application fee.
Sell on Target Plus
  • Gain exclusive access and let us manage your application.
  • Category eligibility screening included before submission
  • Roundel advertising setup available post-approval

How We Get You In

Target Plus runs on a different operating model than Amazon or Walmart. You need the right partner, the right SKUs, and the right category fit. We cover all three.

  1. Eligibility Screening

    We review your catalog, category fit, and current Target vendor status. If your SKUs are already being purchased by Target's buying team, they won't qualify for Target Plus. We identify which products do.

  2. Application Submission

    We pitch your brand directly through our Target Plus partner access. You don't submit blind. We advocate on your behalf with current category knowledge and a submission built around what Target is actually looking for this quarter.

  3. Onboarding and Advertising Setup

    Once approved, we help you set up listings, content, and advertising on Roundel, Target's ad platform, so you're not just on the shelf. You're moving product from day one.

Most brands that go through this process have their submission in front of Target within two to three weeks. The bottleneck is almost always the eligibility screening, not the submission itself.
Request Your Target Plus Submission

Real Brands. Real Target Results.

Trusted by category leaders on Target.com. Here's what that looks like.

Crazy Dog T-Shirts Target Product Ad campaign results via Roundel
Read the full case study
Roundel Case Study

Target Product Ad Campaign Results

Crazy Dog T-Shirts

  • +833% Revenue Growth
  • +1,611% Attributed GMV Growth
  • +84% ROAS Improvement
  • +266% Total GMV Growth

"Target Plus™ has been a powerful growth channel for Crazy Dog T-Shirts, allowing us to reach a highly engaged and loyal customer base. By combining a fast-moving catalog strategy with Adverio's disciplined advertising approach through Roundel™, we have been able to scale efficiently while improving overall performance. The ability to drive both direct and halo impact through Target Product Ads has been a key unlock in accelerating growth on the platform."

Bill Kingston, CEO, Crazy Dog T-Shirts
Levtex Home +177% profit growth in 17 months on Target
Read the full case study

Softlines > Home & Kitchen > Bedding

Levtex Home

  • +177% Profit Growth
  • 17 Months Sustained Growth

Levtex had Amazon dialed in. Target was the next channel. Adverio built the Target account management and advertising infrastructure from the ground up, treating it as a separate profit center rather than an Amazon extension. The result: 17 months of sustained, compounding growth on Target.com.

"The impact of our partnership with Adverio has been remarkable, and I'm sure it's one that will continue for a long time."

Michael Levin, CEO, Levtex

These results started with a simple application screening.

Screen My Brand for Target Plus No commitment. No fee. No guesswork.

This Is For You If...

  • You're already selling on Amazon or Walmart and want to diversify revenue
  • You have premium SKUs that Target's buying team isn't currently purchasing
  • You've tried to get into Target Plus before and hit a wall
  • You're managing a large catalog and need a structured approach to marketplace expansion
  • You want Roundel advertising set up before you launch, not six months after

This Is Not For You If...

  • Your products are already being sold to Target as a vendor, those SKUs won't qualify
  • You're looking for a quick-flip marketplace with no setup requirements
  • You don't have a brand-registered, production-ready catalog

Your Partner from Application to Active Revenue

We create and manage marketplace growth systems for mid-market to enterprise brands across Amazon, Walmart, and Target. Roundel is part of what we set up post-approval, so the path from application to active shelf revenue has one owner.

  • We screen every brand before we submit

    If you're not a fit for this quarter's category requirements, we tell you upfront. No wasted time on your end.

  • We know when a brand is ready

    We've run this process enough times to know when a brand is ready and when it isn't. The screening call is where we find out.

  • One owner, end to end

    From submission through Roundel advertising setup, you have one team accountable for moving you from approval to active shelf revenue.

Target Plus right now looks like Amazon did in its early days. Brands moving now are building shelf position that will cost significantly more to buy back later.

Screen My Brand for Target Plus 15 minutes. Straight answer on where you stand.

Common Questions

Everything you need to know about getting your brand approved on Target Plus.

Target Plus is Target's invite-only third-party marketplace. Unlike Amazon or Walmart, there's no self-serve portal. Brands are selected by Target and must go through an approved partner to submit an application.

No. But brands with an established catalog, brand registry, and clean review history tend to move through faster. We cover this in the eligibility screening.

Most approved applications move through in four to eight weeks depending on category and quarterly demand. We keep you updated throughout.

Target's category priorities shift quarterly. We have current visibility into which categories are open, and that's part of what we cover in the eligibility call.

We help you set up your Target Plus catalog and can manage your Roundel advertising so you're not navigating a new ad platform without a system behind it.

The Shelf Position You Want Is Available Now

The brands getting into Target Plus this quarter are the ones that moved before the category filled. Every quarter has a window. This is yours.

Tell us about your brand. We'll screen your eligibility and tell you exactly where you stand, before you invest another minute in the process.

Request Your Target Plus Submission No application fee. No commitment. A straight answer on whether you qualify and what happens next.