Limit tailored promotions to 1-2 quarterly campaigns for each audience segment to avoid oversaturation. Run them strategically around major retail events, seasonal surges, or slow sales periods. Promote new product launches or re-engage lapsed buyers. The optimal frequency depends on your product category, purchase cycles, and business goals.
If you’re reading this, then you probably have revenue and profitability targets in mind, but you either don’t have the resources or you’re not sure how to get there.