Podcasts and Awards

Podcasts and Awards

The PPC Den Podcast

The world's first and longest running show all about Amazon PPC

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Branded Campaigns

Mike Danford from Adverio returns to the PPC Den podcast to dig into a commonly overlooked (and often misunderstood) Amazon PPC strategy: branded campaigns. He breaks down how to use Search Query Performance data (SQPD) to reveal hidden cannibalization, organize spend into strategic buckets, and unlock smarter, more profitable targeting — including how to land competitor placements for less. If branded spend is eating up your budget, this episode is a must.

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The Amazon Strategist Show

The show that's all strategy, no hacks, no silver bullets, and no magic pills. Just real practical strategies for serious Amazon sellers.

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Optimize High SKU Catalog for Maximum Profit

Mike Danford from Adverio dives into hidden strategies for optimizing large SKU catalogs and how to unlock the success of skyrocketing profits.

Discover how to leverage dynamic pricing, the Profit Pulse System, and more to take your omnichannel store to the next level.

Ranked #1 most viewed, within 72 hours, out of 183 Episodes by The Amazon Strategist show.

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The PPC Den Podcast

The world's first and longest running show all about Amazon PPC

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Better Placement Testing

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you’re not testing placement-specific campaigns? Let’s talk about what we uncovered.

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Impact Pricing

Win more deals at higher prices by understanding VALUE

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Why Regular Pricing Adjustments Matter for Your Business

In this podcast, Mike shares valuable insights on optimizing pricing strategies for businesses, emphasizing the importance of testing and adjusting prices regularly to stay competitive. He discusses the complexities of Amazon’s Buy Box. He also provides practical advice for businesses with tight margins, highlighting how small pricing adjustments can lead to significant improvements in profitability, especially when using dynamic pricing strategies.

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Smartest Amazon Seller Podcast

Work Smarter, Not Harder.

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How to Grow your Amazon Business from an Agency Strategist

Mike Danford, Growth Optimizer at Adverio, shares his extensive experience, offering invaluable insights into Amazon’s competitive landscape.

Discover how Mike transitioned from a small-scale seller to managing large product catalogs efficiently. Learn about the challenges and opportunities he faced along the way and gain valuable tips on streamlining operations and optimizing product listings.

Uncover the power of dynamic pricing strategies and how Mike has used them to maximize profitability. Understand the benefits of adjusting prices in real time based on market trends, competitor activity, and customer demand.

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Saras Analytics

The eCommerce Analytics Show

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3 Important Lessons for Amazon Agencies: Custom Tools and Growth Strategies

Mike shares his journey from starting as an Amazon seller to becoming a data-driven strategist, highlighting how agencies can now access powerful insights to drive growth. As he puts it, “Out-of-the-box tools answer the ‘what,’ but custom tools answer the ‘why’.” Mike discusses how advancements in automation, AI, and tools like Amazon Marketing Cloud (AMC) are making it easier for agencies to not only gather data but also use it effectively to scale. These tools, once available only to the largest brands, are now empowering Amazon agencies of all sizes to make smarter, data-driven decisions.

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PPC Den Podcast

The world's first and longest running show all about Amazon PPC

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What Are 7 Overlooked Seller Central Tools?

Mike Danford, CSO for Adverio, discusses seven essential tools for profitability and revenue growth, offering expert insights on analyzing market opportunities, optimizing paid and organic traffic, and leveraging customer reviews, to name a few.

Don’t miss this game-changing guide to commonly overlooked Seller Central Tools.

Ranked Top 2.5% of most viewed out 536+ Episodes by PPC Den Podcast.

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The D2Z Podcast

The Future of Ecommerce Marketplaces

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The D2Z Podcast host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.

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New Frontier: AI for Ecommerce podcast

Your AI Power Hour with Max Sinclair and Mike Danford

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What 2023 Taught Us About AI in eCommerce

Jo & Max are joined by Mike Danford, Chief Strategy Officer at Adverio. Here he plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target. He wields a dynamic career transitioning from the insurance industry to the strategic partner of multi-million dollar e-commerce brands. Mike and his team are renowned for their expertise in leveraging AI and advanced marketing techniques to transform businesses with high SKU count catalogs.

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Merchant Spring

Agency Best Practices that can be leveraged by fellow eCommerce brands

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The Importance of LTV and How to Leverage it

Alden Wonnell, CEO of Adverio, dives into his transformative journey as he reveals how focusing on Lifetime Value (LTV) revolutionizes e-commerce success, from enhancing marketing strategies to optimizing Subscribe and Save programs on Amazon.

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Robert Plank Marketer of the day

Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

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Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer

Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned!

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Agency Operators Podcast

Uncovering the Paths to Success from Agency Owners

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Achieving 8-Figure Sales on Amazon

Adverio’s very own Mike Danford shares expert insights and his transformative journey from the insurance industry to mastering multi-million dollar brands on Amazon and beyond.

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Alexa, Play That Amazon Ads Podcast (TAAP)

Which one would you like to hear? The best one.

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Product Targeting & Product Page

Mike Danford, from Adverio, emphasizes the importance of segmenting campaigns, using placement adjustments to enhance targeting efficiency and efficacy, strategic negation and understanding the impact of negating underperforming product targets, and maintaining data cleanliness for optimal Amazon PPC campaign performance.

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Myles Youngblood/ Beyond Ordinary Podcast

Great people doing great things to inspire you to do the same

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The Roadmap to 7-Figures

Mike Danford, shares his insights on scaling a business to 7 figures. Mike offers practical advice on selecting the best products, tracking essential e-commerce metrics, and leveraging organic traffic for growth. We explore how to avoid common mistakes, when to pivot your marketing strategy, and the importance of customer retention. Mike also reveals the key strategies for staying ahead in a shifting market, setting yourself apart from competitors, and using AI and technology to thrive in the e-commerce world. Whether you’re a beginner or looking to take your business to the next level, this episode is packed with actionable tips!

60 Second Podcast

One Question. 60 Seconds to Answer.

What was the turning point that shaped your career?

Check out Adverio’s CSO, Mike Danford’s, answer in Matt McCoy 🎙️’s 60 Seconds Podcast along with Recent Guests: CIO of NASA 👩‍🚀 and President of General Motors 🚘