Combining Amazon PPC and DSP (Demand-Side Platform) offers several benefits for brands looking to grow their revenues:
Enhanced targeting: Using both PPC and DSP allows for more precise and advanced targeting of audiences based on their browsing and purchase behavior on Amazon.
Increased visibility: The combination of both platforms can lead to increased visibility of your products to potential customers, which can lead to higher click-through and conversion rates.
Better ROI: By combining both platforms, brands can effectively optimize their advertising spend and improve their return on investment (ROI).
Access to first-party data: Amazon PPC and DSP provide access to Amazon's vast pool of first-party data, which can be used to refine targeting and drive more sales.
Improved brand awareness: Combining PPC and DSP can help brands increase their visibility and build stronger brand awareness with their target audiences.
More advertising options: Using both platforms provides brands with a wider range of advertising options, including sponsored products, sponsored brands, and display ads, to maximize their advertising impact on Amazon.
Full-Funnel Ad Strategy
Capture Your Shoppers’ Interest at Every Stage of Their Buying Journey.
Consideration Metrics
Cost per Detail Page View
New-to-Brand Purchasers
Click Through Rate
Branded Searches
Conversion Metrics
Total Sales
Return on AD Spend
Cost per Purchase
% Purchases New-to-Brand
Loyalty Metrics
Repeat Shopper Purchases
Market Basket & SKU Affinity
Average Order Value
Customer Lifetime Value
Amazon DSP Success Story
Adverio generates $941,756 in Additional Revenue within 6 Months of launching Amazon DSP
ROAS: 5.14x | NTB Purchase Rate: 71.87% | cLTV: $398 | AOV: $145
Adverio vs The Competition
We offer one of most sought after rates for advanced DSP management in the industry