Combining Amazon PPC and DSP (Demand-Side Platform) offers several benefits for brands looking to grow their revenues:
Enhanced targeting: Using both PPC and DSP allows for more precise and advanced targeting of audiences based on their browsing and purchase behavior on Amazon.
Increased visibility: The combination of both platforms can lead to increased visibility of your products to potential customers, which can lead to higher click-through and conversion rates.
Better ROI: By combining both platforms, brands can effectively optimize their advertising spend and improve their return on investment (ROI).
Access to first-party data: Amazon PPC and DSP provide access to Amazon's vast pool of first-party data, which can be used to refine targeting and drive more sales.
Improved brand awareness: Combining PPC and DSP can help brands increase their visibility and build stronger brand awareness with their target audiences.
More advertising options: Using both platforms provides brands with a wider range of advertising options, including sponsored products, sponsored brands, and display ads, to maximize their advertising impact on Amazon.
- Cost per Detail Page View
- New-to-Brand Purchasers
- Click Through Rate
- Branded Searches
- Total Sales
- Return on AD Spend
- Cost per Purchase
- % Purchases New-to-Brand
- Repeat Shopper Purchases
- Market Basket & SKU Affinity
- Average Order Value
- Customer Lifetime Value
Amazon DSP Success Story
ROAS: 5.14x | NTB Purchase Rate: 71.87% | cLTV: $398 | AOV: $145
Adverio vs The Competition
We offer one of most sought after rates for advanced DSP management in the industry
of Ad Spend
Monthly Spend Minimum
- 15% of Ad Spend
- $ 15K and Monthly Spend Minimum
- up to 25% of Ad Spend
- $ 50K Monthly Spend Minimum