Currently, there are no limits on combining multiple audience segments within one tailored promotion campaign. However, restraint is advised to avoid margin erosion. Assess your goals, inventory, and budgets when determining optimal audience targeting. And yes, audiences can overlap. If a buyer is part of multiple audiences for which a promotion is created, they might receive distinct promotions. However, two promotions cannot be applied to the same purchase.
If you’re reading this, then you probably have revenue and profitability targets in mind, but you either don’t have the resources or you’re not sure how to get there.