A shopper sees your product in a TikTok video, then opens Amazon and searches your name. Run your numbers to see whether a TikTok Shop pays for your product and how much of that search reaches your Amazon listing.
Takes two minutes.
Mostly through a search for your brand name. Marketplace Pulse matched the 10,000 largest sellers on each platform in September 2026, and 20 of TikTok Shop's top 100 also ranked in Amazon's top 10,000. Four of Amazon's top 100 ranked the other way.
Shoppers see the product in a video, then open Amazon and type the brand name to buy it where their card is already saved.
Products a creator can show working in 15 seconds. Beauty, apparel and health took 52% of estimated sales across the top 100,000 TikTok Shop products in September 2026, per Marketplace Pulse.
Price matters too. The median product sold for $23, and 84% sold for under $50.
More than most brands plan for. Shops that had posted over 1,000 videos were 8% of TikTok Shop sellers and took 60% of sales in September 2026, per Marketplace Pulse.
That's two to three videos a day for a year, while shops with 50 videos or fewer took 5% of sales.
Amazon holds a position once you earn it. Per Marketplace Pulse, 69% of Amazon's top 10,000 sellers were still there a year later, while 47 of TikTok Shop's top 100 sellers changed in a single month.
Reviews, rank and Subscribe and Save orders build up on Amazon. On TikTok, a surge tends to fade within a week or two once the feed moves on, so the sale is worth banking where it lasts.
We've watched it happen inside an account we run. An apparel client's shirts went viral on TikTok during Father's Day 2026, enough to empty the warehouse, and the same designs lifted on Amazon in the weeks that followed.
15-minute call. No pitch deck.
15-minute call. No pitch deck.
If you'd rather skip ahead, grant read-only access through our access guide and we'll come to the call with your numbers.
It is when a creator can show your product working in 15 seconds and you can post video most days. Without those two, most shops stay small. Four in five TikTok Shop sellers had under $100,000 in lifetime sales in September 2026, per Marketplace Pulse.
Sales that happen on Amazon do. Shoppers who come from TikTok and buy on Amazon add sales and reviews to your listing, while sales made inside TikTok Shop stay on TikTok with their reviews.
A higher TikTok price lowers sales there and the commission creators earn, so fewer of them post. A lower TikTok price brings its own risk, since Amazon can take the Add to Cart button off a listing it finds cheaper elsewhere.
A trademark, a shop logo and five listings in stock, under the rules TikTok introduced in September 2026. Badged sellers were 9% of TikTok Shop sellers and took 75% of sales in the last snapshot of the old badge system, per Marketplace Pulse.
They're estimates built on your inputs and published benchmarks, so treat them as a model of your numbers and not a promise. The Amazon spillover range comes from agency-published studies, and we also show a conservative case at half their rate.
The math runs per unit on both channels, then turns the fixed monthly cost into the TikTok sales needed to cover it.
| Setting | Default | Source |
|---|---|---|
| TikTok referral fee | 6% of price | TikTok Shop US fee policy |
| Creator commission | 15% | Open collaboration norm of 10% to 15% |
| TikTok ads | 10% of TikTok sales | Adverio assumption. An affiliate-only brand sets it to 0 |
| Returns allowance | 4% | Adverio assumption |
| TikTok fulfillment | $3.50 per unit | Adverio assumption for FBT or a 3PL |
| Amazon referral fee | 15% | Amazon's rate for most categories |
| Amazon FBA fee | $3.75 per unit | Adverio assumption, small standard size |
| Amazon TACoS | 15% when left blank | Adverio assumption |
| Samples | Your weekly number, times 4.33 for a month | Your input |
| Sample shipping | $4 each | Adverio assumption |
| Videos posted per sample | 0.9 | Our TikTok Shop team, with three follow-ups per creator. Industry estimates without follow-up run 35% to 60% |
| Amazon spillover, published | $0.50 to $0.60 of Amazon sales per $1 of TikTok Shop sales | Z MEDIA, March 2026. Agency-published and correlation-based |
| Amazon spillover, conservative | $0.25 per $1 | Adverio, half the published low end |
| Amazon readiness bar | 100 reviews and 4.3 stars | Adverio method |
| Videos posted | Share of sellers | Share of sales |
|---|---|---|
| 0 | 10.2% | 1.3% |
| 1 to 10 | 10.8% | 1.1% |
| 11 to 50 | 17.6% | 2.3% |
| 51 to 200 | 23.6% | 5.7% |
| 201 to 1,000 | 29.4% | 29.3% |
| Over 1,000 | 8.4% | 60.3% |
The same model sits behind our TikTok Shop management, where one team runs the shop and the Amazon side together.
