Target Catalog Optimization
Target Catalog Optimization
Skyrocket your product’s visibility and sales on Target.com.
With thousands of products competing for customers' attention on Target.com, optimizing your listing is a critical component of your success. Your product detail page should be designed not only to improve visibility but also inform consumers and increase conversion rates.
Best-selling product pages on Target.com are informed by data and understanding Target’s digital strategies. At Adverio we recognize the importance of optimizing content that will boost customer engagement.
Target’s Digital Strategies
- Target’s statistics demonstrate Target’s effective digital strategies; 81% of customers conduct online research before making a purchase, 71% of this research is conducted on Target.com.
- On average, customers spend 16 minutes comparison shopping before buying.
- Target.com has observed 67% of customers' buying / purchasing journey is done digitally. This underscores the importance of a robust online presence for your brand.
Content Health Scorecard
Target analyzes the content of PDPs and provides a score reflecting how well the page is likely to engage and drive conversions. The score should be more than 80 for a high performing product detail page.