A strategist reads your data. One business day.
Amazon publishes where you stand on every query your brand lives on. The report sits unread. Send us one export and a strategist returns your share position, plus the one conquest opportunity hiding inside it.
Show Me My Search ShareOne export from Brand Analytics. No account access, no call required.
What is Search Query Performance? Search Query Performance is Amazon's query-level report inside Brand Analytics. It shows impressions, clicks, cart adds, and purchases for the search terms your brand appears on, your numbers set against total market demand for that term. Brand Registry is required to access it.
Your share of the searches you live on. Seller Central tells you what you sold. It does not tell you what you could have sold, meaning how many buyers searched your exact queries, saw the results page, and bought from someone else.
That gap is your share position, and it sits inside a report few brands open.
We read this report for a living. The same share math sits behind every growth plan we build for the brands we operate. This is that read, run on your data.
Three steps. Pull one export, send it with three details, and a strategist does the rest.
In Seller Central, open Brand Analytics, then Search Query Performance. Export the last quarter at brand level. About two minutes. Never touched it? The confirmation email walks you through the exact screen.
Your storefront or product URL, your brand name, and your revenue range. That is the whole intake.
A human, not a script. You get one page back.
In your one-page read vs unlocked on a call
No cost. Yours to keep.
On a call, on your numbers.
The read is yours whether or not we ever talk. The plan to act on it opens up on a call.
Three instruments, three depths. Pick by how much signal you want and what you can hand over.
| Instrument | Input | Turnaround | Signal depth |
|---|---|---|---|
| Amazon Scorecard | 14 questions, self-graded | Instant | Directional |
| Win the AI Shelf | Your listing URLs, scanned | One business day | Listing-level |
| Search Share Reality Check | Your own Search Query Performance export | One business day | Market-level, strategist-read |
A finding from a recent read (brand redacted)
Sample. On this brand's highest-volume query, they held 41% of impressions and 12% of purchases. Buyers saw them and chose a rival with a worse product and a better offer.
One adjacent query showed the reverse. Low impressions, high conversion whenever they appeared. That mismatch is a conquest target. The brand was invisible on a query it wins every time it shows up.
Sample only. Yours runs on your own Search Query Performance data.
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For brands selling on Amazon with Brand Registry, since Search Query Performance requires it. If you have never opened this report, this is the fastest read available on where your growth sits.
No Brand Registry yet? Start with the Amazon Scorecard self-assessment.
Seven fields. A strategist takes it from there.
One export. One page back.
Nothing. The read is yours to keep. No card, no call required.
Brands that see their share gap tend to want the plan that closes it, and that is the work we do. A strategist's hour is the cheapest introduction to how we think.
During our audit call, they did not try to upsell us once and were truly trying to help us.
Nico Muoio, Freedom of Speech GamesWe read it, we write your one-pager, and we do not share it. It stays your report and your numbers.
The scorecard is a self-assessment, your answers and an instant score. This is your own Amazon data read by a strategist. Deeper signal, and someone who has read a hundred of these looks at yours.
The confirmation email includes a 30-second walkthrough that shows you the exact screen and the export button.
Quick answer. Amazon's Search Query Performance report shows how a brand performs on every search term it appears on, measured against the whole pool of demand behind it. Reading it surfaces three things. Share position on the queries the brand lives on, queries where impressions are high and purchases are low, and adjacent queries the brand converts on but rarely appears in. Adverio reviews the export and returns a one-page strategist read within one business day covering share position, purchase leakage, and one named conquest query.
One export from Brand Analytics. Your read comes back written, not generated.
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