Every free Amazon tool we make. One page. Start with your score.
Diagnostics that show you where you stand, calculators that show you what it costs, guides for the fixes, and the weekly Seller Intel brief that keeps you sharp.
Know where you stand before you touch anything else
Downloads teach tactics. Diagnostics tell you which tactic matters first. Run one of these before you grab a single PDF.
The Amazon Scorecard
14 questions across listings, ads, pricing, and operations. You leave with a score, the category dragging it down, and the first fix an operator would make.
Win the AI Shelf
Alexa for Shopping (formerly Rufus) and AI agents are already deciding which listings surface. We scan your real ASINs and show how ready your catalog appears at the time of the scan.
SQP Reality Check
Send us your Search Query Performance export and a strategist returns your real search share, where you leak, and one named conquest term. One business day.
Put your own numbers in
These run on your data, not ours. The most used tools in the library.
Click-Through Rate Calculator
See how your product and brand CTR stack up against your fiercest competition.
Run My CTR Numbers →
Review Optimization Calculator
The number of reviews you need to gain or remove to hit your target rating.
Calculate My Review Gap →
Amazon N-Grams Tool
Cluster analysis on your search term report. Stop wasting ad spend at scale.
Run My N-Gram Analysis →
NicheQuest: Opportunity Explorer
Product performance and consumer trend data for your next launch decision.
Explore My Niche →No Theory. Pure Profit. Every Thursday.
One idea a week you can act on inside 24 hours, proven with a real number. Written for operators who care about margin, not vanity metrics.
Recent issues
Grab the guide for the fix you need
Each playbook covers one tactic in depth. Click any guide, enter your email once, and the download lands in your inbox.
Seller Central Guide
The brutally honest playbook for sellers tired of dead-end cases and canned replies.
Send Me the Guide →
How to Be the Brand ChatGPT Recommends
AI assistants are already recommending brands to shoppers. Make sure yours is the one they name.
Send Me the Guide →
Outsmart Your Amazon Rivals
Leverage data analytics and machine learning to win the digital shelf and pull share from the competition.
Send Me the Guide →
Click-Through Rate Calculator
See how your product and brand CTR stack up against your fiercest competition.
Run My CTR Numbers →
Launch Products Like 8-Figure Brands
Maximize your launch and outmaneuver the competition with the lesser-known strategies the biggest brands use.
Send Me the Playbook →
TikTok Shop Setup Made Easy
From account setup to your first live listing, this quickstart takes the guesswork out of TikTok Shop.
Send Me the Quickstart →
Mastering Virality
Discover the secrets behind your competitors' viral moments, and how to engineer your own Viral Surge.
Send Me the Breakdown →NicheQuest: Opportunity Explorer
Product performance and consumer trend data for your next launch decision.
Explore My Niche →
GEAR: PPC Optimization Tool
Measure the incremental growth and efficiency of your Sponsored Ads spend. Find the leaks. Find the growth.
Send Me the Tool →
Profit Pulse: SKU Economics Tool
Compare incremental growth and efficiency across your entire catalog at the SKU level.
Send Me the Tool →
Amazon Demographics Dashboard
Visualize consumer insights across gender, marital status, age, household income, and education.
Send Me the Dashboard →
Amazon N-Grams Tool
Cluster analysis on your search term report. Stop wasting ad spend at scale.
Run My N-Gram Analysis →
Market Basket Genie
See what your customers buy together and turn basket data into bundles and cross-sell revenue.
Send Me the Tool →
Amazon Lifetime Value Tool
Measure customer lifetime value across your catalog and find the products that bring buyers back.
Send Me the Tool →
Capturing Amazon Traffic and Sales
Unlock the secrets to your competitors' success and get the confidence of staying ahead on traffic and sales.
Send Me the Guide →
Amazon Brand Reputation Tool
Protect your brand and secure your reputation on Amazon, including four ways we remove negative reviews.
Send Me the Toolkit →Review Optimization Calculator
The number of reviews you need to gain or remove to hit your target rating.
Calculate My Review Gap →
Climate Friendly Pledge Badge
Measure your carbon footprint, discover savings, and earn sustainability badges with an easy tool.
Send Me the Calculator →No playbooks match that.
Try another category or clear your search.
Stop guessing which fix comes first
Three minutes from now you can have a score, the category dragging it down, and the first move an operator would make.
Get My Amazon Score