Frequently Asked Questions.
How do I get my Amazon Audit?
Simple, follow these three easy steps. 1) Book a meeting for your audit review by clicking the ‘Free Amazon Audit’ button and select a time and date, 2) We will send you a confirmation email, follow the instructions for providing Seller Central access and tell us about your products, and 3) Join us via Google Meeting link to review your Free Amazon Audit.
How do I give Adverio access to my Seller Central account?
It’s easy. Follow the steps outlined in the confirmation email you will receive once you book your Amazon Audit. In short, you will invite us to access your account, once we accept the invitation you will update user permissions, providing us with limited access to complete the audit. We will not make any changes to your account.
What is Adverio’s PPC Strategy?
We implement the use of all available advertising strategies in your seller account to deliver results. These include Sponsored Products – Auto, Manual, and Product Targeting Campaigns, as well as Sponsored Brands – Headline Sponsored Ads, Store Ads, Video Ads, and Sponsored Display.
What is your Amazon PPC Management Philosophy?
While most PPC managers focus solely on Scaling Ad Sales or Decreasing Ad Cost, we take a holistic approach to your account. By leveraging our team’s experience and technology, we not only increase ad sales and decrease ad cost, but also improve your organic ranking and Organic Product Sales. By approaching your account with this holistic perspective, we are able to identify how PPC is impacting Total Account Sales, and pull the levers that deliver superior results.
How long does it take to launch PPC Ads?
Once we have access to your account we can launch new PPC Campaigns or overhaul your existing campaigns within 48-72 hours.
What is ACoS?
Advertising Cost of Sales (ACoS) is a term used by Amazon for their sponsored ads. The higher your ACoS, the higher your ratio of ad cost to sales revenue. The lower your ACoS, the lower your ratio of ad cost to sales revenue.
What is TACoS? (Not the food ha ha)
Total Advertising Cost of Sale also referred to as TACoS measures advertising spend relative to the total revenue generated. The term (now popular in the Amazon advertising space) may provide better insight into the long-term growth of a brand.
Do you only focus on Amazon?
Yes, we currently only focus on Amazon. In the future we may add additional platforms like google and facebook to our service offerings.
What guarantees do you offer?
We offer a proven, repeatable solution to your Amazon PPC Management needs developed from years of experience as both Amazon sellers and Amazon consultants; however, we cannot guarantee success as there are many factors that can affect your Amazon product listings. We can only apply the proven repeatable process and method of which has worked for so many of our Amazon clients. Typically, clients see significant results in as little as 2-3 months with our service.
What is included in the Amazon Audit?
Every Amazon Audit includes a comprehensive analysis of your Amazon PPC Campaigns with real actionable recommendations for your account moving forward. We will review key metrics like Campaign Strategies employed, Campaign Structure, Keywords and Negative Keywords, Bid Management, ACOS, Ad Spend, Pricing, and Conversion Rate. Once the Audit is completed you will know if your campaigns are structured correctly, if you are wasting ad spend and what your ad spend budget should be, why/why not your listings are converting, and much more!
Will Adverio sign a NDA?
Yes, we have NDAs with many of our client’s.
Who manages the actual PPC campaigns on a daily basis?
Our in-house Expert PPC Managers actively manage all of our client accounts.
Who will be my point of contact at Adverio?
Once you have completed payment for service, one of our Expert PPC Managers assigned to your account will send you a welcome email with onboarding instructions and will be your point of contact moving forward for all correspondence and check-ins.
How often do you make updates to PPC Campaigns?
We update PPC campaigns on a daily basis and leverage technology that allows us to make intraday adjustments to campaign bid pricing.
Why is ACoS Important?
In short, ACoS shows how much of every dollar that was earned with advertising was spent on the ad campaign.
Where are you located?
We are a US-Based Company, headquartered in Oakland, California.
Do you teach Amazon PPC?
We offer Amazon PPC Management as a done-for-you solution to grow and optimize your Amazon channel sales and free up your capacity as a business owner or marketer so that you can focus on other important aspects of your business. We do not teach Amazon PPC at this time.