94% of brands we audit appear to be leaking six figures in profit and do not know it.
Most reports show the metrics that look good. The money tends to leak in the places they do not measure. Here is where we look first.
Alexa shopping (formerly Rufus) and COSMO appear to add to cart before a human shops. If they cannot act on your page, ad spend points traffic that cannot close. No standard report measures this. We do.
Paying for sales you would have won anyway. Spend that looks efficient on ACoS but adds nothing net new.
Traffic lands on listings and offers that are not built to convert it. The leak hides between the click and the cart.
Brand and generic terms bidding against each other and against organic, paying twice for one shopper.
Organic rank slipping while ad spend props up positions you used to hold for free.
Spend running while the Buy Box flickers, sending paid traffic to a page that cannot complete the sale.
Before you tell us anything, we pull your Agent Add to Cart Readiness from public data. AACR is our moat, the score that decides whether AI shopping agents can add your product to cart, invisible in any standard report. Here is a sample readout. Yours takes one scan.
Agent Readiness
28%
Can an agent act on your page
Questions Answered
3/75
Buyer questions fully answered
COSMO Coverage
62%
Semantic coverage for ranking
Sample, illustrative.Your real AACR comes from a public scan of your top five parent ASINs. Almost no one is scoring this. We are.
When a page reads well to a human but thin to the agent, your ad spend points traffic at pages that cannot close. That gap does not show up in any ACoS report. It shows up in AACR. We pull yours, then show what it costs and how fast it closes.
Get my AACR snapshotWhat your forecast looks like
Your forecast is total revenue and margin, not an ad slice. Here is the exact output, your conservative growth path, where you can conquest, and what to do with your basket. Numbers below are illustrative samples.
A conservative lift across 3, 6, and 12 months
Search capture plus your recurring engine, ramped across the year. Total revenue, not an ad slice.
Total revenue means total margin. The forecast models the levers most reports never touch, and several pay off whether or not you run a marketplace with us.
Where your category demand goes, and how much you can take
Conquestable demand, your conversion rate against the category, and the headroom underneath it.
Not just what is in the cart. What to do about it.
The play, not the basket list: what to bundle, who to conquest, and where the cart data points to your next product.
Bundle play
Pair A + B
Highest attach. The bundle to build first.
Conquest target
Brand X
Appears to finish your basket.
Catalog R&D
12 gaps
Category baskets you do not sell yet.
Why Adverio
Marketplace work usually runs one of two ways. Human guesswork, slow and dependent on whoever is in the seat. Or pure automation, fast but blind. We run a third model. Operators make the calls, AI scales the analysis and execution, and a documented governance layer enforces the order of operations on every account.
We do not start from a blank page. Our operating system is 125+ strategic and tactical protocols compiled from more than 300 brands since 2014. Every engagement inherits that on day one. You are not paying us to learn on your dime, you are buying a decade of pattern recognition that already exists.
Your hero listings score 22 and 18 of 100 on AI-assistant readiness. That is a known, fixable pattern in the system, not a discovery project.
The governance core stays consistent because consistency protects quality. The strategy is not a template. Roynest gets its own roadmap and a recurring QBR built against your catalog, your margin, and your 5x goal. Shared discipline, custom direction.
Most marketplace work chases topline. We protect the number that reaches your bank. That means levers most operators never touch:
For Roynest, the first margin lever is the aging Houston inventory. Selling it through profitably beats writing it off at full cost.
For three years we paid five vendors to fix our own SEO and web presence. None moved the needle. So we fired all five and figured it out ourselves. In nine months we took our domain rating from 20 to 40 and weekly impressions from 17K to 68K. Today our LLM citations run three to one against our organic search traffic. The metrics are not the point, the pattern is: reverse engineer the problem, build the system once, scale it.
The question every serious brand asks: how much can this grow, and by when. Our QueryIQ model uses your search query and search term data to show three numbers: where you are now, where you can be at 90 and 365 days, and what it costs. The forecast is the optimal target, the balanced center of growth and margin. Push harder and you exceed it but trade margin safety. Pull back and you protect inventory or expand margin.
Billing a percentage of ad spend rewards spending more of your money whether or not it returns. We charge a flat fee or a base plus a percentage of total GMV. We only win when your whole business grows, not when your media bill does.
But do you specialize in our category?
The honest answer splits by what you actually need.
A specialist has seen one category many times. Useful when the problem is purely category convention.
Your constraint is not matcha knowledge. Canada already proves the product wins. The constraint is account operation, which is what our system is built for, and it transfers cleanly across the border.
Why not Adverio
If you want the cheapest line item and a vendor who waits for a task list, we are the wrong fit. We price for outcomes and we own the whole channel. If the priority is the lowest monthly invoice rather than the largest margin gain, a freelancer is the better match. If the priority is closing the 60x gap with Canada, this is the right room.
Fit Check
We are selective about who we forecast for. This is when we are the right call, and when we are not.
Product Category: Softlines > Home & Kitchen > Bedding
Product Category: Home & Kitchen
We started Adverio because mid-7 to mid-8 figure brands kept being stuck with agencies chasing vanity metrics. Our DNA is ROI. If it does not drive profit, it does not make the cut.
A diagnostic, not a sales call. 48 hour turnaround, reviewed by an operator before you ever hear from us. Built around 300+ brands.
A profit-leak diagnostic for your catalog, built by operators, not an SDR.
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