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Maye Market Amazon Case Study: Scaling Sales by Outsourcing PPC
Maye Market’s founder, Laura Ochhipinti, knew PPC mattered but managing it herself felt like nails on a chalkboard. Campaigns were neglected, growth opportunities missed, and frustration rising. After choosing Adverio over multiple consultants, Laura handed off PPC entirely. Adverio rebuilt the structure, aligned spend to performance, and delivered immediate sales gains. Today, PPC is no longer a stressor, it’s a profit engine. Maye Market scaled up, and Laura finally got her time (and sanity) back.
Brand:Maye Market
Category:Home & Kitchen
Before hiring Adverio, I was basically ignoring PPC. I knew it was important, but it was like nails on a chalkboard to me. Since they’ve taken it over, my sales have definitely gone up, and I feel a huge sense of relief. I highly recommend them for your PPC needs".
The Challenge
As a growing Amazon brand, Maye Market’s founder, Laura Ochhipinti, was juggling multiple responsibilities. PPC was always on the backburner.
She had read blogs and watched tutorials but found PPC overwhelming and frustrating (“like nails on a chalkboard”).
As a business owner wearing many hats, she recognized that PPC was one hat that didn’t fit.
Despite knowing that advertising was critical, campaigns were largely ignored, leading to missed growth opportunities.
Adverio’s Solution
Laura interviewed several PPC consultants before choosing Adverio for their proven expertise, clear communication, and ability to take full ownership of PPC.
Full Ownership
Took PPC fully off Laura’s plate so she could focus on running and growing her business.
Strategic Optimization
Optimized campaigns across her catalog, aligning spend with performance.
Structured Approach
Brought a strategic structure to advertising that had been previously ignored.
The Results
Increased Sales
Sales increased significantly after Adverio took over PPC.
Founder Confidence
Laura reported feeling relief and confidence, knowing advertising was no longer being neglected.
Reinvested Time
Freed from campaign management, she could reinvest time into product development and overall business growth.
The Lesson
PPC doesn’t have to be a burden. By outsourcing to specialists, Maye Market turned a neglected area into a powerful growth engine — gaining both revenue and peace of mind.
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