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325% Revenue Growth With Full-Catalog Acceleration in Just 6 Months
Campus Colors had a massive 11,000+ SKU catalog but less than 7% of it was being monetized. Revenue was stuck, budgets were flat, and their storefront failed to engage passionate college and NFL fans. After partnering with Adverio, the brand overhauled its Amazon presence with fan-specific storefronts, activated 90%+ of the catalog, and reallocated ad spend toward scalable SKUs. In just six months, Campus Colors drove 325% revenue growth — turning a dormant catalog into a diversified, high-margin profit engine.
Product Category: Softlines > Clothing, Shoes, & Jewelry > Licensed Fan Apparel
Brand Objective: Unlock explosive, profitable revenue growth by activating a dormant, 11,000+ SKU catalog and capturing untapped fan demand across college and NFL verticals.
The Challenge
Annual revenue stuck despite a massive and rapidly expanding catalog.
Previous agency played it “safe,” running ads on fewer than 7% of products (just the perennial top-sellers).
93% of SKUs remained “invisible,” starving the brand’s long-tail and limiting category expansion.
Ad budgets were static and under-leveraged, throttling potential.
Brand storefront was a generic catch-all, missing passionate college/NFL fan segments.
The mandate: Break the bottleneck, scale coverage, and drive profitable growth across the full catalog, not just a handful of winners.
Adverio’s System — Full-Catalog Growth Ignition
1. Radical SKU Activation
Expanded ad reach to over 90% of the catalog and grew average daily ad exposure per SKU by over 300%.
2. Fan-First Storefront Engineering
Rebuilt the Amazon storefront with dedicated pages for each college and NFL team, segmenting traffic for personalized fan experiences.
3. Profit-First, Data-Led Scaling
Used rapid-fire budget adjustments and daily analysis to fuel only the SKUs that gained profitable momentum.
The Results
Topline explosion
Revenue skyrocketed by 325% in just 6 months.
Catalog dominance
11,000+ SKUs now actively driving topline, not just 500 “safe bets.”
Fan engagement
Team-specific pages unlocked deep fan loyalty, driving conversion, larger baskets, and repeat purchases.
The Lesson
Most agencies play defense—protecting a handful of “winners” while ignoring the silent majority of products. Adverio engineers offense: profit-first full-catalog activation + segmentation for scale. The result? Hyper-growth that’s sustainable, diversified, and defensible—without margin erosion.
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