Off Plate
PPC Ownership Handed Off
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Maye Market Amazon Case Study: PPC Off Her Plate, Sales On the Rise
The Snapshot
At a Glance
Brand Profile
- Brand
- Maye Market
- Founder
- Laura Ochhipinti
- Category
- Home & Kitchen
- Marketplace
- Amazon
- Engagement
- Full PPC Outsourcing
The Outcomes
Sales Up
Amazon Topline Growth
Time Back
Founder Focus Reclaimed
Starting ConditionPPC neglected and founder-managed. Laura knew advertising mattered but managing it felt overwhelming. Campaigns drifted, budgets slipped, and the channel that should have been driving growth was quietly working against her.
Executive Summary
Executive Summary
Maye Market had a founder problem disguised as a PPC problem. Laura Ochhipinti knew advertising mattered, but managing it herself was, in her words, like nails on a chalkboard. So it kept sliding to the bottom of the list. Campaigns went stale, growth opportunities passed, and the channel that should have been driving sales was quietly working against her.
This is one of the common patterns at the founder-led stage. The owner wears every hat, and PPC is the one that fits worst. It is a daily discipline, not a set-and-forget task, so when it competes with running the business, it loses. The same neglect that drags down campaigns tends to spread to listing health and overall account management too.
Laura interviewed several consultants before choosing Adverio. The deciding factor was simple: Adverio would take PPC off her plate entirely, not hand her a dashboard and more homework. Adverio rebuilt the campaign structure, aligned spend to performance, and ran the channel as an owner rather than a contractor.
The outcome was two things at once. Sales went up. And the founder got her time and her sanity back. PPC stopped being a stressor and became a channel that worked without her watching it.
Founder Testimonial
Before hiring Adverio, I was basically ignoring PPC. I knew it was important, but it was like nails on a chalkboard to me. Since they've taken it over, my sales have definitely gone up, and I feel a huge sense of relief. I highly recommend them for your PPC needs.
Laura Ochhipinti
Owner, Maye Market
The Objective
The Objective
Take Amazon PPC off the founder's plate completely
Reverse the neglect that came from PPC always being the lowest priority
Rebuild campaign structure and align spend to performance
Turn advertising from a stalled chore into a working sales channel
Free the founder to reinvest her time in running and growing the business
The Challenge
The Challenge
A neglected channel is not a neutral channel. It loses you money quietly while you are busy elsewhere.
Maye Market's founder was running the whole business. PPC was the one responsibility she dreaded.
She had read the blogs and watched the tutorials, but managing campaigns still felt overwhelming and frustrating. So advertising kept getting deprioritized. The cost was invisible but immediate. Campaigns that are not actively managed drift. Bids stop matching performance, wasted spend creeps up, and the winning products never get the push they deserve.
Maye Market knew advertising was critical, yet the account was effectively running on autopilot, which on Amazon means slowly falling behind competitors who are actively managing theirs.
Diagnosis
Not a strategy problem
An ownership problem
PPC was a daily discipline being handled part-time by someone who had a business to run. The fix was not another tool or tutorial. It was handing the channel to someone who does this full-time.
The System
Adverio's System: Full PPC Ownership and Performance-Aligned Spend
Four moves. One outcome: the channel starts working without the founder watching it.
The deciding factor in Laura's choice was that Adverio would take PPC off her plate entirely, not hand her a tool and more homework. So that is where it started. Adverio took complete ownership of the channel: structure, bids, budgets, search term management, and reporting.
This is the difference between a contractor and an owner. A contractor waits for instructions. An owner runs the channel as if the outcome is theirs, because it is. For a founder who never wanted to touch PPC in the first place, that distinction is everything.
ResultPPC came off the founder's plate completely. She stopped being the bottleneck on her own advertising.
Neglected accounts drift into a mess: overlapping campaigns, stale targets, budgets that no longer match what is selling. Adverio rebuilt the structure from the ground up so every campaign had a clear job and a clear budget logic.
Structure is what makes a PPC account manageable and scalable. Without it, every optimization is guesswork. With it, spend can be steered deliberately toward what converts. This rebuild turned a stalled account into one that could be grown.
ResultA clean, deliberate campaign structure replaced the drift, giving spend a clear path to follow.
Once the structure was in place, Adverio aligned spend to performance across the catalog. Budget moved toward what was working and away from what was not, on a continuous basis rather than whenever the founder found a spare hour.
This is the part a busy owner cannot sustain alone. Aligning spend to performance is not a one-time cleanup, it is an ongoing loop. Running it daily is what separates an account that grows from one that merely exists.
ResultSpend tracked performance continuously, and sales increased after Adverio took over the channel.
Time and Focus Returned to the Founder
The quietest result is the one Laura felt most. With PPC handled, she got her time back and a sense of relief. The mental load of a channel she dreaded was simply gone.
That reclaimed time is not a soft benefit. It is the founder's highest-value resource redirected from a task she was bad at and hated toward product development and growing the business, which is what she is good at.
ResultThe founder reinvested her time into product and business growth, with advertising no longer a source of stress.
Maye Market's founder did not need to get better at PPC. She needed to stop doing it. The fastest growth lever was handing the channel to someone who runs it full-time.
Forecast My Amazon Growth 15-minute diagnostic. No pitch deck.The Results
The Results
Sales Up
Topline
Sales went up once the channel was actively owned and spend was aligned to performance.
Off Plate
Founder Load
Laura reported relief and confidence, knowing advertising was finally being run properly.
Time Back
Reclaimed Focus
Freed from campaign management, she reinvested her hours into product development and growth.
Working
PPC Status
PPC turned from a stalled chore into a channel that drives sales without the founder watching it.
The Structural Recovery Result
From founder-managed neglect to a fully owned, performance-aligned channel
Before
- PPC neglected, founder-managed
- Campaigns drifting, spend wasted
- Sales capped, founder overwhelmed
After
- Fully owned by Adverio
- Structure rebuilt, spend aligned
- Sales up, founder relieved
This was not a new tactic. The channel changed hands.
The account became something that could be scaled, and the founder got her time back.
The Lesson
The Lesson (For Operators)
The most expensive PPC mistake is not a bad bid. It is leaving the channel to someone who does not have time to run it.
Maye Market's founder is smart and capable. The problem was never knowledge. It was time and ownership.
She read the material and understood that advertising mattered. None of that solved the problem, because PPC is a daily discipline, and a founder running an entire business does not have a daily window for it.
Here is the trap. Founders tell themselves they should learn PPC, so they keep the channel and keep neglecting it, and the guilt compounds alongside the wasted spend. The honest move is to admit the channel needs a full-time owner and to hand it over. That is not giving up. It is the same logic as hiring an accountant instead of teaching yourself tax law.
The two results here are worth holding together. Sales went up, and the founder felt relief. Those are not separate wins. A channel run by someone who wants the job beats one run reluctantly in the gaps of a busy week.
If advertising is the hat that fits you worst, the question is not how to get better at wearing it. It is who should be wearing it instead.
The Verdict
Maye Market's founder knew PPC mattered and still could not make herself manage it. Handing the channel to a full-time owner did what more effort never would.
Sales went up. The founder got her time and her peace of mind back.
If PPC keeps sliding to the bottom of your list, it is already costing you sales. We show you where and what the fix looks like.
Hand Off My PPC Free audit. No pitch pressure.FAQs
Frequently Asked Questions
Outsource it when PPC is not your core skill and managing it pulls you off higher-value work. PPC is a daily discipline of bid management, search term harvesting, and budget pacing. For a founder running the whole business, it is usually the first thing to get neglected. Maye Market's founder handed PPC to Adverio, sales went up, and she got her time back to run the company.
Full ownership means the partner takes the channel off your plate entirely: campaign structure, bids, budgets, search term management, and reporting. You stop being the bottleneck. For Maye Market that meant the founder no longer had to think about PPC at all, while spend got aligned to performance and sales grew.
The signs are stale campaigns that have not been restructured in months, budgets that do not track performance, and a nagging sense that you are leaving growth on the table. If PPC keeps sliding to the bottom of your to-do list, it is already costing you sales. That is the exact pattern Maye Market reversed by handing the channel to a specialist.
Quick Answer
Maye Market's founder knew Amazon PPC mattered but found managing it overwhelming, so it kept getting neglected. After interviewing several consultants, she chose Adverio to take the channel over entirely. Adverio rebuilt campaign structure and aligned spend to performance. Sales went up and the founder reclaimed her time.
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