Amazon MYCE is a new feature recently deployed by Amazon that enables Brands to engage with defined audiences via promotional Email campaigns sent directly from the Amazon console. In contrast, Amazon Brand Tailored Promotions are promos seen mainly on the product page and in Amazon search results. Read more about Amazon Brand Tailored Promotion here.
If you’re reading this, then you probably have revenue and profitability targets in mind, but you either don’t have the resources or you’re not sure how to get there.
