Tribe Organics Amazon Case Study: Doubling Sales with ACoS Optimization

Tribe Organics came to Adverio with strong products, but ad inefficiency was stalling growth — ACoS sat at 50% and new launches struggled to scale. Within months of partnership, Adverio reduced ACoS to 35%, implemented scalable launch systems, and doubled sales without sacrificing profitability. Now over 18 months into working together, Tribe continues to grow — with Adverio managing the engine and leadership free to focus on global expansion.

Brand: Tribe Organics

Category: Health & Household > Natural Supplements

We went from 50% ACoS down to 35%, which helped us double our sales. Adverio has been extremely helpful in launching and scaling new products while always adapting to our budgets. Their communication is excellent, and they’re constantly researching new strategies to help us grow profitably. We totally recommend them."

The Challenge

As a premium supplement brand, Tribe Organics needed to scale profitably on Amazon while preparing for international expansion.

ACoS was stuck at 50%, eroding profitability.

New product launches were slow to gain traction.

Advertising lacked agility around budgets and campaign efficiency.

Leadership wanted a trusted partner for both strategic scaling and reliable execution.

Adverio’s Solution

Tribe Organics partnered with Adverio for full PPC and marketplace management. The approach included:

Profit-First Ad Optimization

Reduced ACoS from 50% to 35% within months, freeing profit and fueling scale.

Strategic Product Launches

Built systems to consistently launch and scale new ASINs profitably.

Adaptive Budgeting

Daily optimization aligned with budget guardrails, maximizing efficiency.

Collaborative Partnership

Clear, proactive communication and flexible payment structures strengthened trust and long-term growth.

The Results

ACoS improvement

Cut from 50% to 35% — delivering immediate profitability gains.

Sales impact

Doubling sales while improving efficiency.

Sustained growth

1.5 years into the partnership, new products continue to launch and scale successfully.

Operational trust

Leadership confidence to focus on global expansion while Adverio manages Amazon growth.

The Lesson

Efficiency fuels growth. By lowering ACoS while scaling launches, Tribe Organics transformed ad spend into sustainable profits — and positioned itself for international expansion.