10.4%
TACoS, down from 14.7%
We’ll build your custom roadmap to higher profit.
Pet House Amazon Case Study: TACoS 14.7% to 10.4%, +18.8% Sales in 4 Months
The Snapshot
At a Glance
Brand Profile
- Brand
- Pet House (One Fur All)
- Category
- Home & Kitchen, Pet Supplies
- Marketplace
- Amazon
- Timeframe
- 4 Months
- Objective
- Reduce TACoS, lift margin
The Results
+18.8%
Sales Growth
3.8x
ROAS, up from 3.1x
Starting ConditionRevenue down 9.1% YoY heading into Q2, TACoS at 14.7% against an 8% long-term goal, ad costs climbing while profit shrank.
Executive Summary
Executive Summary
Pet House (One Fur All) walked into Q2 with a problem that hides until the P&L shows it. Ad costs were climbing, revenue was down 9.1% YoY, and TACoS sat at 14.7%, well above the 8% target.
More spend was going out, less profit was coming back. The account was busy, not healthy.
Adverio was brought in to reverse it fast under full Amazon account management. Inside four months TACoS fell to 10.4%, ROAS rose from 3.1 to 3.8, and sales grew 18.8%.
Client Testimonial
Adverio - Growth Optimizers' content team is excellent. Their efforts have helped us keep TACoS under 10%, increase sales, and stabilize or decrease ACOS. The team communicates effectively via virtual meetings, emails, and messaging apps. Overall, we're pleased with Adverio – Growth Optimizers' work."
Robert Eichner
Founder, Pet House by One Fur All
Verified review on Clutch
The Objective
The Objective
Cut TACoS from 14.7% toward the 8% long-term goal without stalling revenue
Reverse a 9.1% YoY revenue decline heading into Q2
Grow sales and margin at the same time, not one at the expense of the other
Protect the Buy Box and Subscribe & Save base while restructuring spend
Build a repeatable sequence that keeps compounding after the first fix
The Challenge
The Challenge
A 14.7% TACoS against an 8% goal is not an ad problem you fix by spending more. It means the dollars are propping up a conversion floor that cannot hold them.
The first job was not growth. It was finding the spend that was buying clicks instead of orders.
Underneath the TACoS number sat two failures at once. Some campaigns were buying traffic the page could not close. Some listings were taking the click and losing the sale. Both leaks were feeding the same margin problem.
Diagnosis
Not an ad problem
A conversion floor problem
The fix started with waste, not growth. Underconverting spend and weak listing assets had to be cleaned before any push for topline made sense.
The System
Adverio's System: Profit-First Growth-as-a-Service
One sequence, five levers. Each one earns the next.
We paused the Amazon PPC spend that was not converting and rebuilt the listing assets leaking the click. That alone pulls TACoS down without touching the topline, because you stop paying for traffic the page cannot close.
BTPs and Subscribe & Save
We grew the repeat-purchase cohorts. In pet supplies the buyer comes back on a schedule, so every subscriber lifts lifetime value and lowers how hard ads have to work next month.
SB Video and SD Video went onto the fall and winter ASINs, paired with listing optimization to catch demand as it shifted, instead of running flat creative into a season that had already moved.
Ad-to-Organic Rebalance
We pulled ad share of sales from about 45% down to about 36%. Not to spend less for its own sake, but to build a listing that ranks and converts on its own, so paid becomes a lever instead of a crutch.
Inventory Vigilance
Low-stock alerts, packaging tweaks, and an AWD pilot kept the Buy Box protected, because none of the gains matter if the listing goes dark on stock.
See where your TACoS is bleeding margin before you spend another dollar on ads. We show you the leak in your own numbers, then the fix.
Forecast My Amazon Growth 15-minute call. No pitch deck.Month By Month
The Trajectory: Five Months of Recovery
Five months of trajectory, with topline and TACoS moving in the right directions at the same time.
April
Revenue down 9.1% YoY at 14.7% TACoS, well above the 8% long-term goal.
May
Back to growth. Up 6% YoY, up 12.9% MoM, TACoS down to 13.8%.
June
Profit accelerates. Up 18.5% YoY, TACoS down again to 13.0%.
July
Buy Box slips, and TACoS still falls to 12.0%.
August +
Topline keeps climbing and TACoS keeps trending toward the 8% goal, faster than planned.
The Results
The Numbers
14.7% to 10.4%
Profitability
TACoS cut by more than four points in four months while ROAS climbed from 3.1 to 3.8.
+18.8%
Topline
Sales up from April to August, with growth and efficiency moving together.
87%
Resilience
A July Buy Box dip pulled the topline down briefly. It recovered fast, and sales and profit came back.
S&S
Retention
Subscribe & Save base kept growing, compounding repeat purchases month over month.
The Structural Recovery Result
From TACoS 14.7% and -9.1% YoY to +18.8% Sales at 10.4% TACoS
Before
- Revenue down 9.1% YoY
- TACoS 14.7% against 8% goal
- Spend climbing, profit shrinking
After
- +18.8% Sales in 4 months
- TACoS 10.4%, trending to 8%
- ROAS lifted from 3.1 to 3.8
This was not spend cuts. The sequence was rebuilt.
Waste purges replaced always-on spend. Repeat-purchase cohorts replaced acquisition-only growth. Seasonal layering replaced flat creative. Ad-to-organic rebalance replaced paid dependency. Inventory vigilance replaced Buy Box gambling.
The Lesson
The Lesson (For Operators)
Turnarounds are not about doing more. They are about doing them in the right order.
Order beats effort. Fix the waste, then earn the efficiency, then scale into the season.
Pet House's numbers moved because the sequence did, not because the budget grew. Fix the waste first and every later lever compounds instead of fighting it.
The takeaway is simple. Same budget, different order, different result. When ad spend is climbing and margin is thinning, the fix is almost never more spend. It is running the same dollars through a sequence built to compound.
The Verdict
The number that matters is not 10.4% TACoS. It is that TACoS came down while sales grew 18.8%.
That is what happens when the sequence is right.
Same budget, wrong order, is where margin gets lost. We map the sequence that pulls TACoS down while sales climb.
Map My Profit Turnaround Your numbers. No commitment.FAQs
Frequently Asked Questions
From 14.7% to 10.4% in four months, while ROAS rose from 3.1 to 3.8. The brand's long-term TACoS goal is 8%, and after four months it was still trending toward that target faster than planned.
No. Sales grew 18.8% from April to August. Efficiency and growth moved together rather than trading off, which is the point of a profit-first approach.
Buy Box share slipped to 87%, which briefly pulled the topline down. It recovered quickly and both sales and profit came back, while TACoS still fell to 12.0% that month.
Waste. Underconverting spend was paused and weak listing assets were rebuilt before any push for growth, so the budget stopped paying for traffic the page could not close.
Pet supplies buyers repurchase on a schedule. Growing the Subscribe & Save base lifted lifetime value and lowered how hard ads had to work each month, which protected the gains as spend came down.
Quick Answer
Pet House Amazon TACoS dropped from 14.7% to 10.4% in four months while sales grew 18.8% and ROAS lifted from 3.1 to 3.8. Efficiency and growth moved together through waste purges, Subscribe & Save growth, seasonal layering, ad-to-organic rebalancing, and inventory vigilance.
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