+173% Revenue Growth and +414% Profit Gains in Just 9 Months

After 17 months of stalled revenue and stagnant profits, HemRid — a natural OTC brand — was losing ground in a market dominated by pharma giants. With limited reinvestment capacity and no path to scale, the leadership team partnered with Adverio. In just 9 months, Adverio implemented a full-funnel strategy across Amazon, DSP, and Google, optimizing all 24 SKUs and compounding performance through daily adjustments. The result: +173% revenue growth, +414% profit gains, and a leap to the #3 spot in the category — just behind two entrenched competitors.

Product Category: Health & Household > Health Care > Over-the-Counter Medication (OTC)

Brand Objective: Break through a 17-month plateau and achieve the #3 market leadership spot, just behind two entrenched big pharma competitors.

The Challenge

Revenues were flatlined for 17 consecutive months.

Profitability was stagnant, blocking reinvestment and scale.

Market share was dominated by two pharma giants, leaving leadership seemingly out of reach.

The mandate: shatter the plateau and break into the top 3.

Adverio’s System — Market Leadership Engine

Amazon + DSP Scaling

Drove both branded and non-branded growth at scale.

Google Integration

Built multi-channel demand to amplify marketplace expansion.

Precision SKU Strategy

Optimized all 24 SKUs under profitability guardrails.

Aggressive Optimization Loops

Daily adjustments compounded momentum for rapid share gains.

The Results

Profitability gains

Profits surged +414%, unlocking sustainable reinvestment.

Topline momentum

Revenues accelerated +173% in 9 months, breaking a 17-month plateau.

Category leadership

Brand secured the #3 market leader position, trailing only two big pharma competitors.

The Lesson

Plateaus aren’t permanent — they’re proof that old systems have maxed out. By combining cross-channel expansion with profit-first guardrails, Adverio compressed TACoS, elevated ROAS, and vaulted the brand into category leadership in under a year.