Amazon PPC Management
Amazon PPC Management
Profit‑First Amazon PPC
Turn ad spend into incremental growth—not just prettier ROAS.
We budget from incrementality, fund only SKUs that convert, and scale with guardrails that protect margin.
Built for Amazon brands with 10–10,000 SKUs • Integrated with Adverio BI (Incrementality, Query IQ, GEAR)
Why Most Amazon PPC Fails
(And How Yours Won’t)
Spend up, revenue flat.
Likely defending sales you’d win anyway. Shift to qualified generics with incrementality targets.
Low CTR on qualified queries.
Tighten query match + negatives; align creative to search intent.
High clicks, low CVR.
Fix PDPs (CRO:SEO) before fueling ads; validate price→CVR elasticity.
Search‑term bloat.
Promote proven terms; cut low‑intent spend and keyword cannibalization.
Rank sliding despite spend.
Only fund queries where PDP readiness and rank velocity justify investment; pause when TACoS/CVR trip limits.
Buy Box volatility.
Enforce “no Box, no boost.” Promote only when margin math works.
How We Run Amazon PPC (The Operator Playbook)
Listing Readiness First (CRO:SEO).
We will not scale spend behind PDPs that can’t convert. We first raise LQS/LCS/LMS/LOS/LRS to at least 8.0/10.0, then add fuel.
Incrementality Budgeting.
Separate net‑new sales from what you’d win anyway. Strategically shift from branded defense to high‑intent generics with clear guardrails.
Query Sculpting.
Leverage underutilized ad types and placements to harvest significantly reduced CPCs for the same queries that others are paying 2-4x for by unprofitably using Exact and ASIN-only targeting. Ever wondered why Autos and Category campaigns have so much cheaper CPCs? We cracked the code, at scale.
ASIN & Category Conquest.
Target vulnerable competitors and adjacent substitutes where your PDPs actually win. Underoptimized competitor PDPs are ripe for the taking with substantially lower Cost Per Acquisition.
Bidding & Placement Multilipliers With Proven Guardrails.
Placement controls, threshold‑based bid rules, and “pause if TACoS > +2 pts or CVR < –10%.” Why pay more when you can pay less for the same ad placement?
Buy Box & Price→CVR Protection.
“No Box, no boost” + price‑elasticity checks stop margin‑negative promotions.
Creative & Storefront Testing.
Headline/asset tests for Sponsored Brands/Video; Store updates tied to funnel conversion paths that actually convert.
DSP (When Ready).
Retarget and prospect only after PDP readiness is proven; frequency caps + audience refinement to protect contribution.
Experience The Growth Cultivator
Incrementality
Net‑new vs “would’ve happened anyway.”
QRY-IQ
Organic rank + impression share by query class; know when to push/hold.
GEAR (Growth Efficiency & Advertising Ratio)
Composite KPI (CTR, CVR, CPC, AOV, refunds, mix) that ranks where the next dollar is incremental to margin.
Profit Pulse
Live P&L by SKU (ads vs sales, fees, returns, freight) so operators and finance see the same truth.
Buy Box Stability + Price→CVR
Don’t promote a shaky box or a margin‑negative price.
What You'll See In 30 / 60 / 90 Days
- Waste cut; bloat trimmed; PDP readiness rising.
- Query sculpting live; initial Incrementality/GEAR lift signals.
- Guardrails enforced; rank slide stabilized.
- Budget reallocated to qualified generics.
- Conversion lift on prioritized PDPs; improved TACoS trend.
- First creative/store tests shipped; ASIN conquest warming up.
- Scaled spend where Incrementality and GEAR validate real growth.
- Category share rising; efficiency preserved by guardrails.
- Board‑ready reporting with YoY growth in profit context.
(Timelines are typical signals, not promises; complex catalogs and seasonality vary.)
What You Get (Communication & Reporting)
Dedicated Strategic Brand Manager + Strategic Marketing Manager + Ads Specialists, all with vetted vertical experience; no B‑team. (link to about us)
Live consults (cadence your choice), Loom recaps, 1‑business‑day responses.
24/7 dashboard with Incrementality, Query IQ, GEAR, YoY, Profit Pulse, and loads more (link to BI page here).
End‑of‑month digest: targets vs realized; next‑month plan.
Proof / Snapshots
Full-Catalog Acceleration in Just 6 Months
Product Category: Softlines > Clothing, Shoes, & Jewelry > Novelties
Explore Case Study
+414% Profit Gains in 9 Months
Product Category: Health & Household > Health Care > Over-the-Counter Medication (OTC)
Explore Case Study
Fit Check (Qualify with Confidence)
We’re right for you if…
- You want profit‑first growth, not vanity charts.
- You’ll approve fixing PDPs before fueling ads.
- You value guardrails as much as scale.
Not a fit if…
- You want to “spend until it sticks.”
- You won’t improve listings or honor guardrails.
- You’re looking for the cheapest ACoS, not profit dollars.
Frequently Asked Questions
Is this just another “PPC package”?
No. We budget from incrementality and scale with GEAR. If it won’t grow profit, it won’t make the plan.
ROAS looks fine—why change?
ROAS can be a mirage. We expose whether spend is net‑new or just defending what you’d win anyway—and show where the next dollar is accretive.
Do you work with Vendor Central?
We partner with Seller Central brands. (If that’s you, you’re in the right place.)
How fast will we see movement?
Waste cuts and query sculpting show early signals in 14–30 days. Durable growth typically compounds over 60–90 days as PDP readiness and rank improve.
Pricing?
Flat rate or aligned rev‑share. Either way, we stay ROI‑first—you’ll see the math before a dollar moves.