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Crazy Dog Amazon Case Study: +99% Revenue Growth & +63% Profit in 27 Months
CDT was battling a material decline in revenue and decreasing marketshare. They tested countless solutions, including hiring and firing a number of consultancies and ad managers; none of which were able to meet or exceed their goals. Within 6 months of partnering with our team, CDT had recovered a significant double-digit percentage year-over-year loss and has since sustained a substantial double-digit year-over-year revenue & profit gain on multiple marketplaces.
Product Category: Softlines > Clothing, Shoes, & Jewelry > Novelties
Brand Objective: Reverse a -40% YoY revenue decline, restore profitability, and build consistent, scalable growth across a large catalog.
40% Growth on Amazon US
480% Growth on Amazon CA
229% Revenue Growth on Target
We used several other advertisers with no real results. With Adverio, we saw a huge revenue jump. It’s been a perfect partnership for me".
The Challenge
Annual revenues had contracted sharply (-40% YoY), exposing profit slippage.
Market share was eroding despite a massive 85,000+ SKU catalog.
Profit margins drifted outside guardrails.
Adverio’s System — Profit-First Growth Engine
SKU-Level Optimization
Prioritized winners and paused inefficiencies within a catalog of 85K SKUs.
Cross-Channel Scaling
Expanded Amazon → Target → Google → Walmart to compound share gains.
Profitability Guardrails
Every dollar managed against net margin, not just top-line revenue.
Iterative Scaling
Continuous testing and refinements compounding MoM growth into multi-year gains.
The Result
Profitability Gains
Profits expanded +63% while staying inside strict margin bands.
Topline Momentum
Revenues grew +99% over 27 months, doubling.
Resilience & Market Share
Decline reversed, with share stabilizing and expanding across Amazon, Google, and Walmart.
The Lesson
Most brands chase volume; Adverio sequences profit-first optimization → disciplined scaling → multi-channel expansion. The result isn’t a spike — it’s compounding, sustainable growth.
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