Medichic Amazon Case Study: +51% Revenue Growth & +42% Profit in 2.5 Months

Medichic was growing fast — 72% YoY — but growth momentum was starting to decay. Leadership wanted to accelerate again before a stall set in. Within 2.5 months of partnering with Adverio, the brand refined 4,800+ SKUs, implemented profit-first guardrails, and executed rapid daily adjustments. The result: +51% revenue growth and +42% profit gains — pushing YoY performance back into triple-digit territory and reigniting hyper-growth.

Product Category: Softlines > Clothing, Shoes, & Jewelry

Brand Objective: Prevent a slowdown in YoY growth and push beyond an already strong trajectory by adding another +20% growth layer.

The Challenge

Growth was healthy (72% YoY), but the curve began decaying in Q2 2022.

Leadership wanted to accelerate momentum rather than risk a stall.

The target: lift YoY growth by an additional +20% overall.

The mandate: prevent slowdown and push the brand back into hyper-acceleration.

Adverio’s System — Growth Acceleration Framework

Amazon-Only Focus

Laser-optimized existing channel for speed.

SKU Refinement

Prioritized and refined 4,800+ SKUs, scaling top performers while trimming waste.

Profit-First Optimization

Guardrails ensured acceleration didn’t erode margins.

Daily Growth Loops

Fast adjustments compounded gains in short timeframes.

The Results

Profitability gains

Profits expanded +42% in just 2.5 months, proving acceleration didn’t sacrifice margins.

Topline momentum

Revenues surged +51%, pushing YoY growth back into triple-digit territory.

Hyper-growth achieved

Brand regained momentum, outpacing original growth targets.

The Lesson

Even thriving brands face curve decay. By applying profit-first optimization + rapid acceleration loops, Adverio elevated an already strong performer into true hyper-growth — proof that “good growth” isn’t the ceiling.