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From 14.7% → 10.4% TACoS With +18.8% Sales Growth, in 4 months
Pet House (One Fur All) entered Q2 with rising ad costs, a -9.1% YoY revenue slide, and a TACoS far above target. Adverio was brought in to reverse course fast. Through aggressive waste removal, conversion-focused creative updates, and a Subscribe & Save growth push, the brand rebounded. In just four months, TACoS fell from 14.7% to 10.4%, ROAS rose from 3.1 to 3.8, and monthly sales climbed +18.8% — restoring both momentum and profitability ahead of schedule.
Product Category: Home & Kitchen > Pet Supplies
Brand Objective: Reduce TACoS to increase profitability while also reversing the declining topline.
The Challenge
April: Revenue –9.1% YoY at 14.7% TACoS (well above the 8% long-term goal).
May: Return to growth (+6% YoY, +12.9% MoM) with reduced 13.8% TACoS.
June: Further Profit Acceleration (+18.5% YoY), and continued lower 13.0% TACoS.
July: even with Buy Box loss, TACoS again reduced further down to 12.0%.
August and beyond: Topline continues to climb, and TACoS continues to trend favorably downward towards the 8% goal, faster than expected.
Adverio’s System - Profit-First Growth-as-a-Service (GaaS)
Aggressive waste purges
paused under-converting spend and overhauled lowly converting listing assets.
BTPs + Subscribe & Save
aggressive growing repeat-purchase cohorts and driving LTV to new highs.
Seasonal layering
SB Video + SD Video for fall/winter ASINs to leverage dynamic buyer interests.
Ad→Organic rebalance
reduced ad % of sales from ~45% → ~36% to support a standalone organic powerhouse.
Inventory vigilance
low-stock alerts, packaging tweaks, AWD pilot to protect Buy Box share.
The Results
Profitability gains
TACoS cut from 14.7% → 10.4% in 4 months while ROAS lifted from 3.1 → 3.8, continually strengthening margin control.
Topline momentum
Sales rose +18.8% MoM from April → August.
Resilience
The July Buy Box dip to 87%, which briefly suppressed the topline, was quickly followed by a recovery that restored sales and profitability, in record time.
Retention
Active Subscribe & Save continue to grow, reinforcing repeat purchase momentum.
The Lesson
Sequencing waste removal → efficiency → seasonal scaling cut TACoS by unprecedented amounts for the brand within four(4) short months, while also restoring healthy top- and bottom-line growth.
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