Tribe Organics – Doubling Sales With ACoS Optimization

Akeso MigreLief entered Q4 facing a stalled growth curve and weakening profitability. With a conservative +24% rebound target in place, the brand needed to reverse momentum quickly — without compromising margins. Within 4 months of partnering with Adverio, Akeso scaled across Amazon and DSP, tightly optimized its 12-SKU catalog, and enforced profit-first controls. The outcome: +50% revenue growth and +32% profit — more than doubling their initial goal while restoring sustainable momentum.

Product Category: Health & Household > Health Care > Over-the-Counter Medication (OTC)

Brand Objective: Recover from sagging Q2–Q3 revenues and exceed a modest +24% growth target, while protecting profitability.

The Challenge

Revenues slipped through mid-2022, leaving growth momentum stalled.

Profitability weakened, limiting reinvestment capacity.

Leadership set a conservative target of +24% growth just to stabilize.

The mandate: reverse the decline and restore momentum rapidly.

Adverio’s System — Rapid Recovery Framework

Amazon + DSP Expansion

Scaled reach while protecting profitability guardrails.

High-Impact SKU Prioritization

Focused optimizations across all 12 SKUs to maximize impact.

Aggressive Daily Adjustments

Tight controls ensured efficiency while scaling quickly.

Profit-First Controls

Growth tied directly to margin discipline.

The Results

Profitability gains

Profits increased +32%, outpacing topline growth.

Topline momentum

Revenues rebounded +50% in just 4 months, more than doubling the original +24% goal.

Resilience restored

Growth momentum was reset, positioning the brand for long-term scaling.

The Lesson

Turnarounds aren’t measured in years — they’re engineered in months. By sequencing SKU focus → rapid optimization → profit-first guardrails, Adverio reversed decline and delivered profitable acceleration beyond expectations.