263% Revenue Growth in Just 4 Months With Cohort-Driven ASIN Activation

Heading into Q4, Custom Outpost had lost nearly half its YoY revenue — with over 3,000 SKUs sitting idle and a holiday season forecasted to fall flat. Previous strategies focused only on top sellers, missing trends, seasonality, and untapped demand. After partnering with Adverio, the brand launched targeted ASIN cohorts by buyer intent, mined overlooked search terms, and accelerated agile product launches. In just four months, revenue surged 263%, full-catalog activation drove consistent momentum, and Custom Outpost delivered its strongest Q4 ever.

Product Category: Softlines > Home & Kitchen > Bedding

Brand Objective: Recover from a -44.3% YoY revenue loss going into Q4, and restore aggressive, profitable growth across a catalog of 3,000+ neglected SKUs.

The Challenge

The brand had lost nearly half its revenue YoY, with Q4 forecast to be a cliff.

Pre-Adverio, the previous agency only focused on a handful of “safe” products—leaving over 95% of ASINs under-monetized.

Ads ignored new customer trends, tentpole events, and the seasonal/holiday rush.

Revenue was stuck and growth looked impossible heading into the year’s biggest sales window.

Adverio’s System — Cohort Commerce Engine

1. Custom ASIN Cohorts

Broke the “one-size-fits-all” ad mold—grouped products by gender, season, and holiday to match real buyer intent. Launched separate campaigns for each cohort, turbocharging performance during tentpole events (Mother’s Day, graduation, Black Friday, etc.).

2. Search Intent Mapping

Deep-mined Amazon’s search data to uncover hundreds of low-volume, low-competition queries that competitors were ignoring. Matched new creative and bid strategies to these “hidden gem” searches, driving highly profitable incremental sales.

3. Agile Product Launches

Leveraged search analysis to identify trending themes and unmet demand. Fast-tracked new product designs, capitalizing on emerging opportunities before competitors even noticed.

The Results

Revenue rebound

Daily revenue leaped by 263% gain in just 4 months.

Full-catalog momentum

3,043 SKUs now actively contributing to topline—not just the perennial “favorites.”

Tentpole dominance

Targeted cohort strategies drove record Q4 peaks, reversing YoY declines and outpacing even optimistic forecasts.

Sustainable discovery

New products and low-competition queries created ongoing tailwinds for organic and paid growth.

The Lesson

Most agencies ignore 90% of the catalog, hoping a few “winners” will save the day. Adverio engineers sustained surges by segmenting, activating, and scaling overlooked ASINs—turning every trend, event, and customer search into a revenue driver.